Marketing Healthcare Services to Employers: Strategies and Tactics
Marketing Healthcare Services to Employers: Strategies and Tactics

This new hard cover book by RYAN Associates' President Frank H. Leone is intended for any service line that sells services to employers. Special attention is given to occupational health, urgent care, wellness programs, and women's health services. The book is valuable to both marketing and non-marketing professionals.

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About the Author:
Frank H. Leone, M.B.A., M.P.H., is the founder and President of RYAN Associates. Since its founding in 1985, RYAN Associates has specialized in the employer-healthcare provider relationship, completed more than 700 consulting engagements in 49 states, and provided several hundred educational conferences, seminars, training programs and webinars to healthcare professionals. Mr. Leone also founded and has served as the Executive Director of the National Association of Occupational Health Professionals (NAOHP) since 1990.

Mr. Leone is a graduate of Vanderbilt University, holds an M.B.A. in Marketing from the Franklin J. Olin Graduate School of Business at Babson College, and an M.P.H. in Health Administration/Health Education from U.C.L.A. He resides in Santa Barbara, California.


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