In 2016, Clinician Outreach and Communication Activity (COCA) worked to provide clinicians with accurate, timely, and credible information related to public health emergencies and emerging health threats. COCA would like to share some of our 2016 accomplishments, with an emphasis on COCA’s efforts to provide clinicians with essential and sensible information. COCA also wants to share the changes that are being made to products, based on the helpful feedback received from subscribers and partners.
COCA fosters partnerships with national clinician organizations to strengthen information-sharing networks before, during, and after a public health emergency. This year, National AHEC [Area Health Education Center] Organization (NAO) joined the list of COCA partnerships.
COCA welcomed the Association of American Indian Physicians (AAIP) during a site visit at CDC to learn more about their organization and the great work they are doing to pursue excellence in Native American healthcare.
COCA collaborated with several partners on COCA Calls, including American Society of Microbiology (ASM), Association of Public Health Laboratories (APHL), Emergency Nurses Association (ENA), American College of Emergency Physicians (ACEP), American Academy of Pediatrics (AAP), and American College of Veterinary Preventative Medicine (ACVPM). COCA’s partnerships improved CDC’s ability to reach out to target audiences that supported the latest emergency responses, which ultimately saved lives.
Digital partners, like PlatformQ Health, opened the door to different possibilities like live presentations for public health emergencies and leading health threats. COCA and PlatformQ Health partnered on A CDC Update for Clinicians on Zika Virus Disease. Another online partner, QuantiaMD, helped COCA increase reach of Zika-related calls and webinars to their members of physicians and other clinicians. Almost 11,000 views were documented from the first three Zika webinars.
COCA’s Facebook page is used to enhance followers’ knowledge of emerging threats and their effects on human populations, and to provide timely information. In 2016, COCA shared 133 Facebook posts about subjects such as COCA products, latest guidance from CDC, and COCA partners’ conferences.
What to Look Forward to in 2017
COCA is currently tailoring products to optimize methods of providing timely, accurate, and credible information to clinicians. The number of email subscribers is currently more than 40,000. The goal is to continue to expand the clinician audience this year to ensure that every clinician in the United States has access to the up-to-date information needed to save lives and protect health during emergencies. COCA’s email products are being redesigned to be more user friendly for current and new readers. Finally, COCA is exploring new and innovative ways to connect with clinicians by bringing higher-quality calls and webinars and by offering ways to interact and engage more closely with clinicians. Stay tuned! More information will be shared in the very near future.
Connect with Us
You may provide feedback by sending it to firstname.lastname@example.org, looking forward to hearing how COCA can better serve you in 2017.
For information about this update or other clinical issues, or to send your feedback, please contact us at email@example.com
CDC Clinician Outreach and Communication Activity Facebook page – connect with COCA on Facebook
Links to non-federal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the federal government, and none should be inferred. CDC is not responsible for the content of the individual organizations.
Released: February 27, 2017 11:50 AM | Updated: February 27, 2017 03:22 PM
Keywords: AAOHN News